CARLSBAD, CA, (JANUARY 19, 2017) – Dog People Are Cool® (DPAC) announced today it has named Virginia based Paws for Purple Hearts (PPH) its official national charity.

The agreement is part of a two-pronged strategy to create both national and local channels of giving. A passionate supporter of the military and its veterans, DPAC believes a strong national
partner is the best way to support military families and help with veteran’s mental health issues. Several joint fundraisers and promotional opportunities are being planned for 2017. The timing of the announcement comes ahead PPH’s plans to open its San Diego office later this year.

“We are honored, and frankly humbled to partner with Paws for Purple Hearts. The use of dogs to help combat veterans and their families is a passion of ours. It is essential we do everything
we can for those that have served our country,” said Matt Allen, President and CEO of Dog People Are Cool. “Our brand is ‘Dog People Are Cool’ and the members of Paws for
Purple Hearts are a living example of that motto so naturally we are very excited about what lies ahead” he continued.

“Our connection with Dog People Are Cool was instantaneous,” said Greg Sipple, President and CEO of Paws for Purple Hearts and retired navy veteran. “We now have a conscientious
marketing and e-commerce partner that understands our passion and love for our veterans and dogs. Leveraging DPAC’s creative and contemporary perspective, we are confident that PPH
will have the resources to assist thousands of veterans and their families achieve the life they deserve following their sacrifice in defense of our freedom.”

Paws for Purple Hearts provides a powerful therapeutic program, Canine Assisted Therapy, for those suffering the effects of PTSD, traumatic brain injury, military sexual trauma, and mobility
impairments unresolved by conventional treatments. For the men and women experiencing PTSD, the process of training the puppies and dogs results in therapeutic benefits that can
include:

• less anxiety and depression
• increased patience, impulse control, emotional regulation
• improved sleep
• decreased dependence upon pain medications
• greater sociability and a more positive outlook
• a mission-driven focus and renewed sense of purpose
• a decrease in emotional numbness
• decreased startle responses
• improved parenting skills and family dynamics

The benefits extend well beyond the PPH veteran trainers. The service dogs trained in the PPH program are partnered with service members with service and combat-related disabilities at no cost, providing a new steadfast companion and a true partner. PPH dogs provide independence and security as they perform tasks like tugging open doors, switching on and off lights, and picking up dropped items. And the dogs? They benefit from the loving homes and positive reinforcement received for playing such important roles in the well-being of their owners.

About Dog People Are Cool

Founded in 2014, Dog People Are Cool® is a San Diego based apparel company whose mission is to make the world a better place one dog, one person, one community at a time. Sales from Dog People Are Cool® products support charities that include, shelters, senior dog rescues, low-cost spay and neuter services, and military charities involving service dogs. Our
company policy is to donate 10% of all profits to these worthy causes. We are inspired by stories of ordinary dog lovers doing extraordinary things. We are inspired by organizations that
save lives, both canine and human. When you do business with us you help make this world a better place one dog, one person, one community at a time. Learn more at www.dogpeoplearecool.com

About Paws for Purple Hearts

Paws for Purple Hearts (PPH) is the first program of its kind to offer therapeutic intervention for veterans and active-duty military personnel by teaching those with Post-Traumatic Stress
Disorder (PTSD) to train service dogs for their comrades with service and combat-related injuries. PPH is built upon the trusted and time-honored tradition of warriors helping warriors. Learn more at www.pawsforpurplehearts.org